Cookie policy

Embracing Imperfection (Academy & Marketing Site)

Effective date: 10 September 2025
Controller: Embracing Imperfection Ltd (“ we ”, “ us ”, “ our ”)
 Registered in England & Wales: 16571876
 Registered office: 86-90, Paul Street, London EC2A 4NE, United Kingdom
 Contact: hello@embracingimperfection.com

This policy explains how we use cookies and similar technologies on:

  • Embracing Imperfection Academy at courses.embracingimperfection.com (our LearnWorlds school, checkout and community), and

  • embracingimperfection.com (our MailerLite-powered marketing website, forms, blog and newsletter).

For how we handle personal data more generally, please read our Privacy Policy.


1) What are cookies and similar technologies?

  • Cookies are small text files placed on your device by a website.

  • Local storage / session storage store data in your browser.

  • Pixels / tags / scripts help measure usage and the effectiveness of pages and emails.

We group them as:

  • Strictly necessary – required to run the site or complete a purchase.

  • Preferences – remember choices such as language.

  • Analytics – help us understand how the site is used.

  • Marketing – help us make newsletters and pages more relevant.

Under UK law (PECR and UK GDPR), we only set non-essential cookies (analytics/marketing) with your consent.



2) Your choices

  • Non-essential cookies (analytics/marketing) are only set after you give consent. You can Accept all, Reject non-essential, or Manage settings. You can change your decision anytime via Cookie settings in the footer.
  • A banner lets you Accept all, Reject non-essential, or Manage settings.

  • You can change your mind any time via Cookie settings in the footer (this reopens the banner).

  • You can also block or delete cookies in your browser. If you reject non-essential cookies, the site will still work; some features (e.g. analytics-based improvements) may be limited.




3) Cookies used on our Websites

Academy (courses.embracingimperfection.com)

These are typical cookies and may change as we improve the site. “Duration” is the maximum time a cookie may remain on your device.
  • 3.1 The following first-party Cookies may be placed on your computer or device:
Name of Cookie Purpose Strictly Necessary Expires
XSRF-TOKEN Preserves User Login information and states Yes When you close your browser
DPSettings Preserves the user's Cookie policy preferences Yes 12 days
slim_session Preserves User Login information and states Yes 2.5 days
affiliate Tracks purchases made through affiliate links to ensure proper credit is given to the affiliate partner. No Depends on your affiliate cookie settings
  • 3.2 The following strictly necessary third-party Cookies may be placed on your computer or device:
Name of Cookie Provider Purpose Expires
__stripe_sid checkout.stripe.com Used to process payments for our website. 30 minutes
__stripe_mid checkout.stripe.com Used to distinguish users. 1 year
cid checkout.stripe.com Used to process payments for our website. 3 months
vuid vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 3 years
player player.vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 1 year
cf_clearance www.cloudflare.com Used by clouflare to specify the duration that our website is accessible to a visitor that successfully completed a previous Captcha or challenge. 4 hours
  • 3.3 Our Site uses analytics services provided by your analytics services, if any. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the products and services offered through them.
  • 3.4 The analytics services used by Our Site use Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.
  • 3.5 The analytics services used by Our Site uses the following Cookies (remove cookies not exploited in your school): 
Google Analytics
Name of Cookie Provider Purpose Expires
_ga and _ga_<property> www.embracingimperfection.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat www.embracingimperfection.com Google Analytics: Used by Google Analytics to throttle the request rate. When you close your browser
_gid www.embracingimperfection.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. When you close your browser
Mixpanel
Name of Cookie Provider Purpose Expires
mp_#_mixpanel www.embracingimperfection.com MixPanel: Cookie used by MixPanel for analytics purposes 1 year

Marketing Site (www.embracingimperfection.com)

Name of Cookie Provider Purpose Expires
Site session / preference embracingimperfection.com Operates pages and forms; remembers basic settings. Session / short
_ga embracingimperfection.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat embracingimperfection.com Google Analytics: Used by Google Analytics to throttle the request rate. When you close your browser
_gid embracingimperfection.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. When you close your browser
_ml_user_id (example) embracingimperfection.com Used to persist session state. 1 year



4) Third-party content

If we embed third-party content (e.g., a video player) or use external tools (e.g., payment wallets), those services may set their own cookies. Where possible, we use privacy-enhanced embeds and will only load them after consent.

Some providers process data outside the UK. Where this occurs we use UK-approved safeguards (e.g., the UK International Data Transfer Agreement or standard contractual clauses) and additional measures as required.


5) Legal basis and international transfers

We use consent for analytics and marketing cookies; legitimate interests or contract for strictly necessary cookies.

Some providers process data outside the UK. Where that happens, we use UK-approved safeguards (e.g., the UK International Data Transfer Agreement or standard contractual clauses).

6) How to manage cookies in your browser


You can block or delete cookies via your browser settings. Useful guides are available for Chrome, Edge, Firefox and Safari. Blocking strictly necessary cookies may stop the site or checkout from working.

7) Changes to this policy

We may update this policy from time to time. We’ll post the new version here and change the Effective date above. Significant changes may be noted in a banner.

8) Contact
Embracing Imperfection Ltd
 Company number: 16571876
 Registered office: 86-90, Paul Street, London EC2A 4NE, United Kingdom
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